I’ve been on the YouTubes for 9 years.
I created my channel on April 13, 2010:
This is a screenshot from the website Social Blade.
After 300+ videos, I have learned a thing or 72.
So I decided to start a YouTube tips for beginners series where I share 4 tips each video.
This video series doesn’t have a length, just tips I am learning along the way as I become an
entertaining, charismatic YouTuber.
Here are Four YouTube Tips to Help Grow Your Channel
Pick a Niche
This is something you have to do in any business, so this should not come as a surprise when creating YouTube videos.
People don’t want a video of you fishing with your buddies, mixed in with rants about what Trump tweeted, followed by a video of your great grandma falling asleep at the Thanksgiving table followed by your opinion of The Montreal Screwjob.
For you diehard WWF fans, I think Brett Hart knew about it, too.
The goal with my channel is to be an online resource for Dadpreneurs. A channel to guide, teach, inspire, motivate and help them learn from my mountain of mistakes over the last nine years.
You want to focus on a specific topic and/or a specific group of people (target market) who you want to serve.
Have a Strategy
This I learned the long, hard way.
Admittedly, I have never really had a strategy in place.
It’s been rather schizophrenia.
In 2013, I interviewed local Las Vegas businesses for a show I called Sin City Spotlight.
It was a fun project, but extremely time consuming — driving across town, filming them, piecing it all together, etc.
It was not a “revenue generating” activity.
In 2015, I had success with Shopify. I started sharing what was working for me.
There was no strategy in place, just kind of filming videos when I felt like it.
In July of 2018, I watched a video from Jason Wardrop, a fellow Dadpreneur I interviewed about how he’s set to earn $300,000+ from YouTube this year. You can check out that interview here:
Jason recommend a “100 video in 100 day” challenge.
A challenge, I gladly accepted.
I started the challenge on July 29, 2018.
In mid-October of last year, I had hit a wall. I published 54 or so videos, and I hit a wall.
In July of this year, I told myself I am going to get back to creating videos again consistently. This time, with a more sustainable video production schedule. Since then, I have published two videos each week, and don’t plan on giving up anytime soon.
In fact, I feel like I am just warming up.
I saved the best (most important tip) for last.
Last Saturday, I attended a YouTube Influncers meet up hosted by Sean Cannell, of Think Media. His channel is nearing one million subscriber, so when he talks, I listen.
When he hosts an event here in Vegas, I shoe up…4 hours early (kidding!)
I would guesstimate that about 50 people showed up at the lobby bar (queue Dumb & Dumber) at Red Rock Casino.
The first guy I met, he’s been planning on starting a channel for quite some time.
Has yet to record a single video.
The second guy I met, launched a channel years ago, but hasn’t uploaded any videos in two years — Time & fear were the issues.
Another guy I met, later on in the evening — Zero videos. But plans to start “one day”.
Out of just about all the people I chatted with, I had the biggest channel — with only 600 subscribers!
A stroke of the ego, I ain’t gonna lie.
Many were astonished that I had 330+ videos.
It saddened me.
So many had not taken action.
So many paralyzed by fear.
They’re gonna…one day.
Sadly, one day will likely never happen.
And that shit sucks!
Life is too shirt to live like that.
After 330+ videos, I still screw up all the time.
At times, I get self conscious with the camera, or what I am talking about.
It wasn’t too long ago that I recorded videos with a hat on, as I have acne scars from when I was a teenager. It’s crippled me damn near my entire adult life. Something I have always been ashamed of. Something I’ve always tried to physically hide.
Something I rarely, ever talk about.
In fact, Amanda is the only one I’ve ever talked with about it.
One day, I said, “Fuck that, I’m not letting that hold me back anymore. It’s held me back long enough”
So I record, edit and hit publish.
Twice a week, since July 1st.
People are going to judge, that ain’t my problem
I found a schedule that works for me.
I tried the daily video thing in the summer of 2018, and burned out after about video #54.
This is what is holding back 93.4% of people wanting to get started with YouTube.
Just get out there and record a video.
It’s going to suck.
Record another one.
Which will suck a little less.
Rinse & repeat.
You’ll eventually get ok, then good, then great.
Brick by brick.
Day by day.
That be, the recipe for success with YouTube (or anything in life).
Wrapping It All Up
I filmed a video diving a bit deeper in each of these topics that you can check out below:
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive a small affiliate commission at no extra cost to you.